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DUMmIES ‰ 2ND EDITION. Real CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES Paying for availability and “hassle free. Sales Prospecting For Dummies Cheat Sheet. To succeed in sales prospecting, realize that everyone you come in contact with is a possible sales prospect or can connect you to a potential client; and that you’re going to hear the word no. Careful choice of wording can lead a sales prospect to a positive image of something they normally consider. You can accomplish that goal and be on your way to making a sale by completing the following steps, in this order: Smile, deep and wide. Make eye contact. Offer a greeting. Shake hands. Offer your name and get the prospect’s name. Remember: Long-term relationships begin in the first ten seconds.

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